Stretched along a bluff overlooking one of Lake Michigan's most beautiful bays, Milwaukee is said to have the perfect balance of big-city attractions and small-town values. With a population of over 600,000 people, Milwaukee is the largest city in Wisconsin and the 17th largest in the nation. Yet, it is known for its safety and cleanliness. The Grand Avenue Mall, a four block, multi level, totally enclosed marketplace of over 130 shops and restaurants, has newly revitalized Milwaukee's historic shopping district. It is a perfect example of the blending of old and new. Milwaukee is a family friendly city with interactive museums, a spectacular zoo, theaters ranging from Imax to opera, world-class sporting events, and spectacular waterways offering fishing and water sports. Milwaukee is a city of beauty and vitality that attracts visitors seeking to discover and enjoy this gateway to the Midwest. A few years ago, the Greater Milwaukee Convention and Visitors Bureau adopted a new and most appropriate slogan for the city: "Genuine American."
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